Back

How Senior Leaders Shape Culture: Using the Competence and Conduct Standard

The Competence & Conduct Standard·Hayley Gillard·Mar 26, 2026· 3 minutes

Psychological safety is the bedrock of thriving organisations. In the social housing sector, this concept takes on even greater importance, particularly in light of the Competence and Conduct Standard that now guides how we must foster safe, ethical cultures.

I recently delivered a webinar for the Women in Social Housing (WISH) network on psychological safety and how senior leaders shape culture, and I want to share insights with a wider audience. At its core, psychological safety means team members feel safe to speak up, raise concerns, and admit mistakes without fear of punishment. But how does this connect with the Competence and Conduct Standard?

The Competence and Conduct Standard: A Response to Tragedy

The Competence and Conduct Standard in the social housing sector was developed in direct response to the Grenfell Tower tragedy. The findings highlighted that a lack of listening, poor communication, and insufficient accountability played a role in the systemic failures. While no single concept could have prevented that tragedy, a culture of psychological safety, where people can freely raise concerns, is essential for preventing future catastrophes. The Competence and Conduct Standard demands that organisations create environments where such open communication is possible. It asks organisations to hold codes of conduct that staff are held accountable to.

How Leadership Shapes Culture

The Competence and Conduct Standard emphasises that senior leaders hold the key to shaping organisational culture. If leaders foster psychological safety, by modelling openness, actively listening, and holding themselves accountable, then trust starts to cascade through the organisation. Without leadership buy-in, the code of conduct the Standard requires, remains a mere document. It’s senior leaders who must cultivate an atmosphere where speaking up is rewarded, not punished.

Linking Psychological Safety to the Competence and Conduct Standard

The Competence and Conduct Standard is not just a box-ticking exercise. One of its core strands revolves around fostering cultures of competence, integrity, and psychological safety. As leaders, we must ask: Is our team empowered to voice concerns? Are we providing training and structures to ensure competence? Are we modelling the behaviour we expect? These questions are central to fulfilling the standard. But so many organisations are seeing this part as box-ticking and creating arbitrary codes of conduct.

My Experience with Organisational Culture and the Competence and Conduct Standard

Having worked extensively in the realm of organisational culture within the social housing sector, I understand firsthand how these principles translate into daily practice. In my work, I’ve seen how aligning with the Competence and Conduct Standard has the power to transform teams, from hesitant to empowered, from silent to engaged BUT ONLY IF A CODE OF CONDUCT BECOMES A LIVING BREATHING THING and not just a document to ensure compliance. This is why I now deliver the Competence and Conduct Standard audit, a service that helps organisations assess how well they’re meeting these key principles. Being compliant is NOT enough.

Take Action: Conduct Your Competence and Conduct Standard Audit

If your organisation is committed to building a psychologically safe culture, the Competence and Conduct Standard audit is your next step. Part of this audit will not only assess how well your leadership and culture comply with the Standard, but make recommendations ensuring that psychological safety, competence, and integrity are woven into your team’s DNA.

Find Out More Here